Tu Vez Gives Young Hispanic Guys a Break
Apparently, young Hispanic men like girls, jokes and goofy videos of dogs dancing the merengue as much as the next guy. But until recently, few media companies have looked to provide this sort of content, leaving open a major opportunity.
At least that’s the prevailing theory behind Tu Vez, the latest property launched by Break Media. The new English-language site, which goes live today, is aimed at Hispanic men 18-34.
Tu Vez, which according to Break executives roughly translates to “check it out,” is very much of the company’s sophomoric comedy mold — though filtered through a young Latino lens.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in