Trying to Determine the Impact on News Corp.'s Publishing Arm

The News Corp. split separating the publishing arm (Wall Street Journal, HarperCollins, Times of London, etc.) from the entertainment arm (20th Century Fox, Fox News Channel, and other Fox broadcast stations, etc.) will have a limited impact on the company’s publishing business, at least in the short term.

The split makes the entertainment area look more profitable on paper, which is great for it. The now smaller publishing side will now have to face some of the same issues that other publishing companies face: feeling a greater bottom-line pinch from advertising declines and the continued need to rethink the business model, for example.

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