Donald Trump's presidential campaign appears to be launching a smartphone app that features social and gamification features for supporters, following up a similar move by opponent Hillary Clinton last month.
Trump's app, spotted by Adweek in the Apple's App Store and Google Play, evidently went live today, though it has not yet been promoted by the campaign. An email to the GOP candidate's press office wasn't immediately answered.
A sample screenshot from America First
Notably and perhaps counterintuitively, the app is called America First, rather than a more predictable and discoverable name like Trump for President or Trump 2016.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in