Trump’s Campaign Just Quietly Launched a Mobile App Called ‘America First’

It's focused on gamification and social

Donald Trump's presidential campaign appears to be launching a smartphone app that features social and gamification features for supporters, following up a similar move by opponent Hillary Clinton last month.

Trump's app, spotted by Adweek in the Apple's App Store and Google Play, evidently went live today, though it has not yet been promoted by the campaign. An email to the GOP candidate's press office wasn't immediately answered. 

A sample screenshot from America First

Notably and perhaps counterintuitively, the app is called America First, rather than a more predictable and discoverable name like Trump for President or Trump 2016. Clinton's, conversely, is called Hillary 2016.

The app was produced by Political Social Media LLC, which operates under the name uCampaign and also has made apps for the National Rifle Association, CatholicVote.org and even Trump rival Ted Cruz.

The app offers news and other text content, videos, a donations channel and social media components that allow for Trump-Pence supporters to communicate and connect. Users can find nearby like-minded activists on a state-by-state basis. Also, there's a timeline called "Time Left Until We Defeat Crooked Hillary."

Other social features include gamification where more participation lets users can get go up levels. The eight levels are called: Apprentice, Patriot, TrumpTrain, TeamTrump, TrumpForce1, AmericaFirst, MAGA and BigLeague.

The app also includes a leaderboard for social media activity, allowing users to compete against each other in terms of tweets, sharing on Facebook, donating, signing up for text alerts and other actions.