True/Slant: Not Just Another News Site...or Is It?
This one’s different folks.
True/Slant is not a news aggregator, but an original news content site. It was founded by a news veteran and is launching with 65 journalists, or “knowledge experts.” The WSJ’s Walt Mossberg wrote his column and produced a video about True/Slant which reveals the “highly unusual” business model including a practice Mossberg says is “verboten” in most newsrooms:
• More: The Industry Standard’s take: “The hype around True/Slant this morning comes entirely from journalists intrigued by True/Slant’s pay-per-pageview scheme, plus its plan to let advertisers have blogs on the site.
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