Trouble Promoting Your Startup? Don't Blame Your Agency

Here’s a must-read for anyone in tech PR: Medium writer Amy Westervelt tells struggling startups that agencies and journalists are rarely to blame for their inability to dominate headlines. One question she gets far too often:

“Can we review and edit quotes before the piece is published?”

That quote alone tells us that the solution to the “blame PR” problem is to get to know a little better what it is, exactly, that your hacks and flacks do.

Click

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in