Trojan Vibrator Campaign Teases Facebookers, Goes Limp on Twitter
Sex brand fails to get off on social media
What could have been an engorgement of social media engagement for Trojan, the condom brand, has instead represented a largely limp effort.
Trojan has been trying to give away 10,000 units of its new vibrator product in New York City this week via hotdog-vendor-styled sidewalk “pleasure carts.” Lines formed for blocks in downtown Manhattan yesterday as women and men alike eagerly awaited a gratis sex toy. Then the city shut down the event because Trojan didn’t have a permit.
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