Trojan Turns Sex Education Into a Cards Against Humanity-Style Game

An interesting twist on branded apps

Spring break is in full force for America's college students, and Trojan has a new mobile app designed to turn awkward sex talks into a fun game.

Trojan and agency Meredith Xcelerated Marketing's new Show Me Yours app plays off the concept that made Cards Against Humanity a hit game (particularly within the ad industry). It's essentially an adult version of Apples to Apples, where fill-in-the-blank questions are meant to provoke foul and off-the-cuff answers.

Trojan's mobile version asks players to fill in blanks such as, "The parrot in the gynecologist's office keeps squawking __" and, "If the doctor was reading the X-ray correctly, the patient had swallowed __."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in