Tribal DDB Adds Quaker Digital

NEW YORK Quaker Oats said it has named Tribal DDB its lead digital agency in the U.S. for a portfolio of brands including Quaker Oatmeal, Quaker Snack Bars and Quaker Life Cereal, among others.

Previously, digital work for Quaker, a unit of PepsiCo., had been held by multiple shops.

“It became increasingly important to invest in a single relationship with one digital partner for our brands to provide strategic thought leadership across businesses with similar objectives and marketplace challenges,” said Marie Devlin, CMO Quaker Foods and Snacks, in a statement. “In choosing Tribal DDB, we have more than great branding and strategic thinking; we have a true partner in growing our ideas and our business.”

Tribal’s other clients include Kraft, Nokia and Wrigley’s.