Trending Topics Come from Mainstream Media, not Influencers
Influencers, beware: your mystical Twitter powers might be little more than smoke and mirrors. You’d like to think that you have something to do with those trending topics you see on the right-hand panel of Twitter.com, but a new study from HP suggests that you’re little more than an amplifier for the mainstream media.
Researchers at HP did a study of trending topics, and found that the mainstream media was a driving force in creating trends on Twitter.
The paper discovered that trending topics don’t necessarily start with the user with the most followers or activity – instead, it revealed that the mainstream media often acts as “feeders” of trends, starting them on their journey to becoming a trending topic.
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