Trend: Companies Breaking News on Their Own Websites
As “all companies become media companies” we’re witnessing more and more of them break news on their own sites and blogs. One of the bonuses is that the company controls the message and media that cover the news often link back to the original source. An example from today is LinkedIn announcing 50 million users on their blog. Google also routinely does this.
Ok, so those are large, popular companies, one may say. It won’t work for smaller firms.
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