Tremor Media Buys Mobile Video Firm Transpera
Online video ad network Tremor Media is widening its mobile footprint.
The firm has acquired Transpera, which helps media companies distribute and monetize video on mobile devices, according to a report by Techcrunch.
Transpera works with a slew of major TV companies, including CBS News, Discovery Communications, MSNBC.com, MTV and Travel Channel. It provides both a mobile video delivery platform and sells mobile video ad inventory for many of its partners.
Transpera’s mobile video network should mesh well with Tremor, which boasts a large and growing online video network.
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