Travelers Share on Facebook and Twitter, Engage on Pinterest

Most social sharing related to travel takes place on Facebook and Twitter, revealed a new study from ShareThis. However, users are most engaged with content on Pinterest, Blogger and email when planning a vacation. While users still prefer desktop to research travel-related content, smartphones are the preferred device for sharing.

Here’s a look at what people like to share:

Unsurprisingly, millennials are much more likely to talk about their travels on social media, with 35 percent of such content coming from 18- to 35-year-olds:

Some other insights from the study include:

• 10 percent of users share travel-related information on social media.