Travel Writers Ruminate on When To Send Press Kits

Scanning our Publicity Corner forum recently, we came across the topic, “What travel writers really do with your press kit,” which contained a link to a TravelWriters.com message board discussion.

Some helpful tips for PR pros looking to send swag or press kits:

I am most appreciate of PRs who are thoughtful enough to send the kit *before the trip. I rarely read these things when I’m actually on the road and sometimes, if I get the info before hand, I can take a look and make sure I can ask more targeted questions and look for specific things.

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