Travel Providers Embrace PR as Industry Outlook Brightens

Art galleries in the air, celebrity chef TV shows filmed in exotic locales, “destination wedding” social media contests– all illustrate the close creative bond between travel and PR. Fortunately, travel industry prospects have improved as consumers and clients move forward and the economy continues its slow recovery: travel experts and industry reports say 2013 is shaping up to be a good year.

The travel business is more cyclical than most, but the mood at two travel marketing industry events held in New York this week was upbeat.

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