The social travel revolution is a well-documented one, as airlines, cruises, and hotels are using social media more than ever before, and receptive travelers are right there alongside them.
As Shea has reported, social travel revenue has grown 103% – (compared to regular travel’s 4.03%) – and 40% of travel companies now rate social media as increasingly important in connecting tourists with their business.
Media Mosaic, a travel-focused digital marketing agency, assembled the following infographic to provide a bird’s eye view of the largest travel brands’ presence on Twitter, Facebook, YouTube, and LinkedIn along with, where available, their TripAdvisor ratings.
It’s interesting to see the span of platforms that different brands prioritize. For example, Marriott has an incredible 231,000 Twitter followers, but comes in second-to-last in Facebook fans (a still impressive 140,000). Social travel is a fascinating field of study.
Do you follow any travel brands on social media? Which ones, and why?