Traditional Business Isn't Happening on Facebook

When Facebook released their pages service at the end of last year, they hoped that small businesses would take advantage of the new service. Facebook Pages is tightly integrated into their SocialAds offering and the only way to promote these pages is through “organic” viral channels and paid advertising. Unfortunately for Facebook the numbers don’t stack up and the company is increasingly looking like a media company, something that I’ve noticed since the platform launched almost one year ago.