In an attempt to sell more eReaders for the holiday, Barnes & Noble is running a special promotion inviting customers to trade in their old eReaders for a new one in exchange for a $50 B&N gift card.
The Barnes & Noble press release explains the terms: “Through December 24, 2011, customers can visit any Barnes & Noble bookstore and trade in their NOOK 1st Edition when they purchase any new NOOK device, and receive a $50 Barnes & Noble gift card free.” (If you aren’t interested in this offer, you can always sell your old one on eBay).
For those holiday shoppers who are considering buying a Nook, Barnes & Noble is also offering free shipping and free gift wrapping on Nook devices. The release continues: “Online shoppers can order any NOOK by December 22, 2011 at 11:59 pm (EST) for free delivery in time for Christmas (December 24, 2011). And in any Barnes & Noble store, customers can have their newly purchased NOOK device gift-wrapped at no cost.”