The Trade Desk became a publicly traded company on Nasdaq today, with its shares rising to $28.75, easily beating the $18 price target the street expected.
The Los Angeles-based company is a demand-side platform (DSP) that enables ad agencies to purchase digital ads via automated systems. It competes with MediaMath, Turn and TubeMogul.
Earlier today, we caught up with Brian Stempeck, chief client officer at The Trade Desk, to gain insights what the IPO means for his business.
Adweek: Does the IPO affect your job?
Brian Stempeck: Our goals haven't changed.
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