Tracking Social Media Data [Infographic]
Social data can be tracked with channel specific tools.
Many businesses make an effort to be active and involved on social media. But information-sharing and interactivity with users does not go far enough. Tracking data and its effectiveness across channels is crucial to examining and altering activity levels and success strategies.
Traffic, the relevance and quality of content, voice, community size, engagement and sentiment can be tracked with measurable data and channel specific tools. Dashboards let you measure data from multiple sites at once. Aggregators are great for discovering Internet trends.
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