One of the most significant implications of Twitter is its ability to tap into the zeitgeist.
A quick glance through the platform gives you a reliable sense of “what’s trending” both on- and offline.
When a major event goes down or a big story occurs, more and more people tweet about it and it ends up at the top of Twitter Search as a top trend (check out the top 10 Twitter trends from 2011 here).
But that’s just one of the many ways to track Twitter trends.
Interested in some easy ways to find out what’s interesting on Twitter?
Check out these Eight Ways To Track Twitter Trends:
1. Monitter: Track trends in real-time by typing in keywords and adding or removing columns to give you the right amount of info.
2. Hashtags.org: Measure and engage in Twitter conversations with this site’s in-depth guide to using hashtags, plus its analytics for hashtags divided by category (TV, tech, social change, etc.). Clicking on a single hashtag shows an hour-by-hour usage graph. Your options multiply with a paid subscription.
3. Retweet: UK-based Retweet lets you sync up your Twitter account to find which of your tweets were the most popular, a great trend-tracking tool for organizations to gauge their Twitter strategy success.
4. PeopleBrowsr Playground: This product organizes Twitter’s firehose of data into impressive sortable graphs and charts. It’s not free – starts at $149/month – but it’s pretty powerful. It’s been said to “take analytics to a new level.”
5. Twitstant: Search tweets instantly for a look at what’s hot on Twitter, or else check out the footer bar for trending suggestions.
6. Summizer: This app lets you trend-hunt using Twitter’s advanced query operators; then you can save custom searches, and share them via social media.
7. Trendsmap.com Trendsmap.com is a real-time mapping of Twitter trends across the world. The site has a user-friendly interface we dig – the homepage presents you with a map of the U.S. overlaid with Twitter trends by geography.
8. TweetTabs: Powered by TweetMeme, TweetTabs works similarly to Monitter (see above), letting you display your chosen Twitter searches by columns.
What’s your preferred method of tracking Twitter trends?
(Chalk graph image from Shutterstock)