Featured Facebook Campaigns: New Jersey Lottery, Tretorn, Toys “R” Us & Craftsman Tools
Brands on our post this week used livestreaming, social commerce and photo contests to attract users and customers during the slow summer months. We’ve excerpted two of the campaigns below. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.
Toys “R” Us Christmas in July Contest
Goal: Engagement, Product Purchase, Brand Loyalty, Network Exposure, Page Growth
Core Mechanic: The Like-gated contest asks users to submit a photo or video of their best Christmas moment on the Page to compete to win a store gift card.
Method: By submitting a photo or video about their best Christmas moment, users enter the contest to receive Toys “R” Us gift cards.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in