Toyota To Dealers: Don't Hire Your Own PR Firm
Just last week, many media outlets — PRNewser included — reported that Southern California Toyota dealers took their image into their own hands, hiring powerhouse local PR agency Sitrick and Co. Now, it appears the deal never went through.
At the last minute, Toyota told dealers they preferred to handle the PR campaign.
“I was told Toyota and the dealers felt since they would essentially be delivering the same message, that Toyota Corp. should handle all communications,” Michael Sitrick told
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