Toyota Accelerates Efforts to Put Young--Very Young--Drivers Behind the Wheel
Don’t you hate it when your eight-year-old throws a tantrum because you’ve taken away his car keys? He kicks the tires of his Toyota and berates you for squelching his lone wolf spirit as he gathers his stuffed Elmo and stomps off into the sunset of his giraffe-wallpapered bedroom.
Parents are accustomed to brands courting their children in an effort to establish brand familiarity and hopefully decades of brand loyalty. Brands know developing positive public relations with children can translate into a lifetime of profits, perhaps even generations. Now,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in