Total Beauty Acquires LimeLife.com
Total Beauty Media Inc., which operates the women’s service/consumer product review site TotalBeauty.com, has acquired LimeLife.com, a female-aimed lifestyle and celebrity news site. Terms of the deal were not disclosed.
As part of the deal Total Beauty has also secured LimeLife’s MySnaps, a digital tool which allows users to save product images as they surf and shop on the Web.
Total Beauty launched in 2007. Besides its core Web site, the company owns the complementary sites BeautyRiot.com,
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