Tord Loves Target, Hates Santa
A fun story in the Washington Post this weekend about Tord Boontje’s work as the new Target designer de jour (he’s the guy at the end of their new tv spots, which, sadly, are really the first ones we haven’t been so crazy about coming from the store and PMH up in Minneapolis). The story is all about, well, mostly Boontje himself and his history, but it gets into a little bit of his work creating for major mass-production, including his desire to nix Santa.
Boontje’s brand of magic also can be found on Target’s shelves.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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