Do you have your 2015 planned out to the day? How many boxes on your “next year’s goals” list have you already checked off?
Earlier this week, Marketwired gathered a few of our favorite PR “influencers” to talk, in a mostly serious way, about the year ahead. Some of our favorite quotes below.
From Gini Dietrich of Spin Sucks:
“It’s time to take a stand, do proper PR for ourselves, and show the world that we are not liars or spin doctors.”
From measurement master Shonali Burke:
“[Measurement] doesn’t have to be fancy or expensive, but it will help you figure out which initiatives are strategic and which are ‘ooh, squirrel!'”
From author Peter Shankman:
“Why am I still getting pitches from a particular company that makes duck calls? WHY?!”
The best tip, from a media relations perspective, comes via Michael Smart:
“Take time to interact with journalists and bloggers before you pitch them ideas. Go beyond thanking them and complimenting them.”
We can’t +1 that suggestion enough times.
The suggested #PRWishes tag hasn’t quite taken off yet, so we encourage our readers to tweet their own additions: what sort of things would you like to change in 2015? How do you hope the PR discipline evolves in the eleven and a half months ahead?
Here’s the full infographic: