Top Marketing Execs Call PR an 'Underutilized Strategy'
It’s nice to have the occasional research project confirm the value of the work you do, isn’t it?
While inbound marketing agency PR 20/20‘s 2014 Marketing Score Report might seem self-interested, it provides us with a glimpse inside the thought processes of dozens of top-level execs as they rate their own performances over the past year.
Here’s the big takeaway: survey participants were least satisfied with their own performances on the PR front–and they know that they need to improve.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in