Instagram has become influential over the last few years and brands are discovering that devoting advertising resources to Instagram is a good investment. A new infographic from Simply Measured, a provider of social analytics tools, details just how well brands are doing on the photo sharing service.
Interactions in the form of comments and likes have increased dramatically over the last two years. Likes and comments have doubled on branded content since Q3 of 2013, and they have increased 12 fold since Q3 of 2012. Also, as the number of active brand pages increased on Instagram, so too has fan engagements per month.
Interbrand 100 companies averaged 18,822 likes and comments per month during Q3 of 2014, which means the engagement per post has increased 416 percent in the last two years. Eighty-six percent of Interbrand 100 companies have Instagram accounts, and 73 percent of those post at least once per week. It appears they’re reaping the benefits of that activity.
Capturing comments and correctly using the right hashtags also plays a big role in this success. Low performing posts will see half of their comments in three hours, but on average, Interbrand 100 companies see 50 percent of their engagement occur over a six-hour period. These companies also net a 16.2 percent engagement increase if they use at least one hashtag. Ninety-one percent of posts contain between one and seven hashtags.
View the full report from Simply Measured, or check out the infographic below: