Social media is an important business tool. According to the 2018 Global Digital Report, there are over 3 billion active social media users. It’s no wonder, therefore, that businesses continue to amplify their social media efforts in order to reach more customers. At least 88 percent of businesses use social media.
Jumping on the bandwagon won’t yield magical results, though. Joy Elena, CEO of Sleepenvie, who has mastered the use of Instagram and Pinterest for growing her business, says it’s important for marketers to be clear about the results they expect.
“Social
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