Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the importance on Twitter in the job market, the latest social media marketing statistics, how Twitter beat traditional media to break news on the East Coast earthquake, record visits for Twitter in July and an example of Twitter marketing at its best.
Here are our top 10 Twitter stories of the week:
If you’re out there looking for a job, one of the best ways to do this is through social media platforms such as Twitter and Facebook. Increasingly companies are using these networks to look for and even screen potential employees, and it’s never been more important to ensure your online presence is respectable. This infographic takes a look at how employers are using social media to find talent.
If you’re a social media marketer, you’ve got to love numbers. Statistics, growth charts, engagement rates, they’re all great for wow-ing clients. Some of the best numbers are those that come from the top marketing campaigns online. This infographic made for Mashable tells the tale of some of the most successful social media marketing campaigns to date, and the number of Promoted Trend impressions, clicks and retweets these campaigns have garnered will impress the socks off of any client.
So maybe us East-coasters are a little pampered when it comes to natural phenomenon (thunderstorms freak many of us out), but the vast majority of us felt that 5.8 magnitude earthquake that shook Virginia and fanned out along the coast this afternoon. Instead of turning to our local news or even the U.S. Geological Survey website, however, we did what we do best – we tweeted about it.
If you’ve ever day-dreamed about a mouth-watering steak awaiting you after your 6 hour flight, you’ll know how Peter Shankman felt when his favorite steak house had a chef, 24 oz. Porterhouse steak, vegetables, potatoes and cutlery waiting for him as he got off the plane. And he earned this special treat because of a half-joking tweet he had sent just hours before.
Platforms such as Twitter and Facebook have allowed brands to build enormous communities of fans and customers which, managed correctly, have proven themselves to be assets of considerable value. And as these platforms have grown, so too has the demand for social media professionals, with entire teams behind many of the bigger firms and their campaigns. This infographic from Mindflash is your five-minute guide to getting a job in social media.
Judging from the latest batch of comScore traffic number, Twitter has reached its point of critical mass. July saw record traffic for the company, as more unique monthly US visitors used Twitter this month than ever before in its five years of being online.
If you’re like us, you obsessively check your @mentions first-thing when you log in to Twitter. It’s a thrill when you see your words retweeted by a follower. But beyond simply being exciting, there are tangible benefits to being retweeted. If you want in on the one piece of advice you’ll ever need to get retweeted, we’ve got it for you below.
It’s very easy to get obsessed with numbers on Twitter. How many tweets should I be making per day? How much time do I need to spend on the network? How many people should I follow? How many followers should I have? The last question is the easiest to answer. First, don’t think of them as followers, think of them as fans. And you don’t even need that many.
Social media continues to expand at a rapid rate around the world, both in the total number of users and the arrival of different platforms that compete for their attention and loyalty. This infographic courtesy of Shanghai Web Designers takes a (slightly dated) look at the world of social networking in 2011, ranking the top 10 sites by registered users, visitors and market share, and also provides data on platform specifics such as age restrictions, employees and supported languages.
Market research specialists Lab42 surveyed 500 Twitter users over the age of 18 to find out how they use the network – specifically, why they decided to start using Twitter, how often they access it (and from where), how often they tweet, how they find people to follow (and how they are) and how they interact with brands.
Also this week:
- India has over 100 million social media users
- 4 reasons why you shouldn’t be using Twitter.com
- This week Miriam-Webster added the word Tweet to their dictionary
- Is Twitter faster than earthquakes?
- Is Twitter in Spanish more popular than Twitter in English?
Did you know we have a newsletter? Sign-up to receive a daily digest of all things Twitter, sent straight to your inbox. Click here to sign up for the AllTwitter Newsletter.