This Week on #Twitter: Top Social Networks, Social Marketing Stats, Average User = 5 Social Profiles

This Week on #Twitter: Top Social Networks, Social Marketing Stats, Average User = 5 Social Profiles

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes the 13 most popular social networks ranked by age group, news that 88 percent of companies are using social media for marketing, a study that reveals that the average internet user now has 5 social media accounts, the growing importance of social media to the business world and a history of social media advertising.

Here are our top 10 Twitter stories of the week.

1. The 13 Most Popular Social Networks (By Age Group)

Facebook is the number one social network in the U.S., with 76.8 percent of the internet population in the States active on Mark Zuckerberg’s baby. But is that true across all age groups?

2. 88% of Companies are Using Social Media for Marketing [STUDY]

Almost nine in 10 companies in the United States are using social media for marketing purposes, reveals a new study.

3. The Average Internet User Has 5 Social Media Accounts

If you read AllTwitter you’re almost certainly an active Twitter user, but which other social networks do you log into on a regular basis?

4. 88% of Businesses Think Social Media is Important to Stay Competitive [STUDY]

Almost nine in 10 (88 percent) of businesses agree that their organisation’s social media presence is important to stay competitive, but three in five cite taking data gathered from social media and turning it into something actionable remains a challenge, reveals a new study.

5. A History of Social Media Advertising [INFOGRAPHIC]

Facebook’s launch of Pages back in 2007 was (arguably) the beginning of social media advertising. For the first time, brands could establish a strong presence on Facebook and build a large audience of potential customers, giving birth to the term “cost per fan”.

6. The Optimal Length of a Tweet, Hashtag, Podcast, Slideshare and (Almost) Everything Online

What’s the optimal length of a tweet? With a maximum of 140 characters, you might think the best policy would be to use up every single one. But you’d be wrong: the ideal tweet has a length of between 71-100 characters, leaving plenty of extra room for old-fashioned retweets and comments.

7. Paid, Owned and Earned Media: What’s the Difference? [INFOGRAPHIC]

Paid media. Owned media. Earned media. No doubt you’ve heard these terms. You might have even used them, perhaps to impress a potential client. But what do they actually mean?

8. How to Get Your First 100 #Twitter Followers

So you’re just getting started on Twitter. What’s the best way to get new followers?

9. Researchers Use Twitter to Predict (And Analyse) Relationship Breakups [STUDY]

A team of researchers who used Twitter to study the breakups of hundreds of couples found that their tweeting behaviour changed significantly before and after the split.

10. The Jobseeker’s Guide to Cleaning Up Your Online Presence [INFOGRAPHIC]

Did you know that about eight in 10 employers will Google a job applicant before inviting them in for an interview?

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(Twitter image via Shutterstock.)