Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes news that Pinterest and Instagram are growing faster than Twitter and Facebook, a look at how much time we spend on social networks each day, the business to business marketing metrics that matter, a hands-on guide to Twitter’s new ‘buy’ button and the history of hashtags.
Here are our top 10 Twitter stories of the week.
Tumblr, Pinterest and Instagram are growing faster than any other social platform in the past six months, reveals new data from GlobalWebIndex.
How much time do you spend each day on Facebook?
Are you using social media to power your business to business (B2B) marketing campaigns? You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI?
Rumours of Twitter’s ‘buy’ button started to surface earlier this year before the company made an official launch back in September. It’s appeared on a few occasions in the wild over that time but today we can get a good look at how it all works, courtesy of a holiday promotion from AMC Theatres.
The first recorded use of a hashtag on Twitter is credited to designer Chris Messina way back in August 2007, when he asked his followers how they felt about using the pound sign to group conversations on the micro-blogging platform. And a movement was born.
Good news: you can now send URLs in direct messages. Again.
While it may not be the first port of call, social is still an increasingly popular touchpoint for customers looking for a response from brands, with many turning to Twitter and Facebook after first connecting via their preferred channel (for example, email). But why?
More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one third (34 percent) who do so on Twitter.
U.S. singer-songwriter Katy Perry has become the first Twitter user to be followed by more than 60 million people on the network, reaching the total over the weekend.
More than half of Twitter users say that promotions that they hear about on the platform motivate them to purchase, reveals a new study.
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(Twitter image via Shutterstock.)