Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the huge jump in Twitter’s mobile audience, how consumers interact with brands in social media, how Londoners are using social media to find jobs, Twitter’s global impact and a cheat sheet for learning your Twitter manners.
Here are our top 10 Twitter stories of the week:
Twitter had the fastest-growing U.S. mobile audience amongst the top social networking sites, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. LinkedIn was a close second, up 69% to 5.5 million. For the same period, Facebook also rose, up 50% to 57.3 million.
Social media has revolutionized the way that brands interact and engage with customers (actual and prospective). Vitally, it’s now very much a two-way relationship – for the first time in history the consumer, free to choose who they wish to be marketed from (and how), holds most of the cards.
Social media platforms such as Twitter, Facebook and LinkedIn are playing an increasing role in the way we engage with the world around us, which has led to a change in the way we search for information online, including everything from property searches to finding jobs. Recruitment website LondonLovesJobs.com looked at how Londoners are using these channels to find work.
In just five short years Twitter has changed the way that the world sends and receives news – this real-time exchange of data allows any and everyone to position themselves right on the edge of the information curve, and Twitter has been right there, time and again, during the biggest events.
Being “nice” on Twitter might sound like an easy thing to do, but given how many people can’t seem to put the manners their mothers taught them into practice in 140-characters or less, a refresher is in order.
“IDK when but ill CUL8R!” “ive alrdy bn shpin n planned mah partay n its only 10!!1!” “txtspk iz waaaay over8ed” Ouch. If you’ve ever received a text message like those above, I’m sorry. I truly am. But a text is different from Twitter, even if the two share a common character count. So here are 7 grammar and spelling mistakes you need to avoid if you want to be taken seriously as a tweeter – and as an intelligent human being.
If you’re relatively new to Twitter, you might still believe in the “rule of high followers”: if someone has thousands of followers, they must be interesting enough to follow. But those of us who are a bit more battle weary will think twice about admiring a high follower count. We know that it’s easy to artificially inflate, making that user look like one-to-follow when they’re really a dud.
If this isn’t a key lesson in “watch what you tweet”, I don’t know what is: The (now former) Palestinian envoy to Canada was removed from her post after she retweeted a link to a video that was extremely offensive to Jews.
Too many small businesses are hesitant to embrace social media, citing the fact that they don’t know exactly how it will help their business make sales. However, new reports are coming out that show exactly what social media, and Twitter specifically, can do for your business. So next time you’re trying to sell your boss or a potential client on why they should be using Twitter, here are some stats to help you out.
While speaking at the Web 2.0 Summit in San Francisco yesterday, Twitter CEO Dick Costolo revealed some new and interesting stats about Twitter, including a huge leap in daily tweets sent on the platform, how the iOS 5 integration on Apple’s iPhone has boosted signups, confirmation of Twitter’s heady valuation, and a lot more.
Also this week:
- Google is shutting down ‘Twitter killer’ Google Buzz
- Debt collectors have been banned from Twitter and Facebook
- Inappropriate tweeting from public officials has hit critical mass
- Twitter can’t compete in China, says Jack Dorsey
- This (very funny) comedy short film asks, have I shared too much?
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