This Week on #Twitter: Email > Social Media, Twitter #1 for Content Marketing, Social 2014

This Week on #Twitter: Email > Social Media, Twitter #1 for Content Marketing, Social 2014

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes a study that says that email marketing is six times more effective than social media, news that Twitter has been rated top for content marketing, what we learned about social media in 2014, 6 tips to create a super social media strategy and how B2B marketers use social media for events.

Here are our top 10 Twitter stories of the week.

1. Email Marketing Six Times More Effective Than Social Media, Says Study

Direct email marketing remains the most effective strategy for driving online shopping, reveals a new study.

2. Twitter Rated Most Effective for Content Marketing [INFOGRAPHIC]

A new study of marketers in the United Kingdom has rated Twitter as the most effective social media platform for content marketing.

3. What we Learned About Social Media in 2014 [INFOGRAPHIC]

Did you know that Tumblr and Pinterest were the fastest growing social media sites in 2014?

4. 6 Tips to Create a Super Social Media Strategy [INFOGRAPHIC]

Did you know that 77 percent of people follow at least one brand on social media, but that more than half (56 percent) have unfollowed a brand for posting boring or sales-y content?

5. 91% of B2B Marketers Use Social Media During Events

So you’re launching a business to business (B2B) event – what’s the best way to promote it? Cold calling, radio, TV, traditional ads and paid search are all used by every B2B marketer in the run-up to their show. But after that social media takes over.

6. The 100 Most Used #Emoji on #Twitter

Emoji translates to “picture character” in Japanese, and these little characters have revolutionised the way many people communicate around the internet and through their mobile devices. Twitter is no exception. Last month the platform open-sourced its entire emoji collection for the world to enjoy. And they do, in their hundreds of millions. So here’s the big question: what’s the most popular emoji on Twitter?

7. Brands Get Almost 50x More Engagement on #Instagram Than #Twitter

Instagram has 300 million users, which is more than Twitter. But users aren’t everything, right? What about engagement? Uh, turns out Instagram has Twitter beat there, as well.

8. The World of Social Media 2014: Statistics, Facts & Figures [INFOGRAPHIC]

It’s been a big year for the world, and it’s been a big year social media.

9. Your New Social Media Strategy: Attract, Engage, Convert & Monitor [INFOGRAPHIC]

So you want to use social media to promote your business, products and services? Smart play. But for best results on social you need clear objectives and an organised, winning strategy. You need a plan. And you need to do the work.

10. Twitter Launches Two New Targeting Options for Mobile Advertisers

More than 80 percent of Twitter’s 284 million active users engage on the platform from their mobile device, and Twitter wants to let advertisers fully exploit that metric. This week the platform rolled out two new mobile targeting options for marketers: mobile carrier targeting and the ability to target users with new mobile devices.

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(Twitter image via Shutterstock.)