Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a study that shows that teenagers now prefer Twitter to Facebook (but Instagram is number one), an absolute beginner’s guide to social media marketing, seven surprising social media statistics, 13 tips for integrating social media and email marketing and news that reveals that millennials like Facebook, Twitter, brands and even ads.
Here are our top 10 Twitter stories of the week.
Teenagers are a fickle bunch, prone to leaping from one thing to another as soon the latter becomes cool and the former obsolete – in their minds, at least. The peaks and troughs in social media activity perhaps epitomises this as well as anything, and a new study has revealed that Facebook usage has dropped off significantly amongst teens this year, and it’s Instagram that is picking up the spoils.
Social media comes with a pretty steep learning curve, particularly for businesses. There’s just so much to figure out. For example, how frequently should you post? How much work does it take each week before you see results? What are the right types of images to use on your social profiles? Is it okay to actively sell your products and services – and if so, how often?
Did you know that 59 percent of marketers are using social media for six or more hours each and every week?
Remember when social media was going to be the death of email? That hasn’t happened. Far from it, in fact – social media has revolutionised the online presence of many brands, while email marketing continues to go from strength to strength. But you know what works really, really well? When you combine the two.
Twitter has been cited as a top 10 business by millennials, with one in five using the social network to follow their favourite brands.
Twitter now boasts more than 271 million active users and presents a huge opportunity for brands. However, to deliver a return on the platform they need to quickly establish Twitter as both a critical touchpoint and a valuable channel for prospects and customers to connect with and keep connecting. Which means they need to generate engagement. So what works, and what doesn’t?
What’s been the marketing story of 2014? Content marketing? Perhaps. It’s certainly consumed a lot of digital column inches. But, now that we find ourselves in the tail end of the year, we’re itching for something new. So, here’s the big question: what’s coming next?
Social media has quickly proven itself to be an asset for brands of all shapes and sizes across almost every industry around the globe, but it’s been especially valuable for small and medium-sized businesses (SMBs). Platforms such as Twitter and Facebook give SMBs affordable and effective marketing opportunities that scale alongside their business growth, allowing them to reach new prospects and engage with existing customers.
Here’s the million dollar social media question: how do you get more retweets, Likes and shares on Twitter, Facebook and Google+? Answer: by using the right words.
One leading member of the Taliban might not be much of a fan of the United States, but he clearly enjoys using its social media technology. And it enjoys using him.
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(Twitter image via Shutterstock.)