This Week On Twitter: Don’t Mix Twitter/Facebook/Google+, #NewTwitter Tips & Avoiding Twitter Spam

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes why you should never cross-post between Twitter, Facebook and Google+ (or anywhere else, for that matter), how companies are using social media to screen employees, 5 clues that you’re reading spam on Twitter, a look at the real cost of social media and how you can build a Twitter list to follow influencers.

Here are our top 10 Twitter stories of the week:

1. Twitter, Google+ And Facebook – 5 Reasons Why You Should Never, Ever Cross The Streams

For brands and marketers that are already overextended, syncing up your Twitter updates with Facebook, your Facebook updates with Twitter, and your Google+ updates with Twitter and Facebook – and vice versa – before mass-broadcasting your message seems like a smart idea on paper, but it’s actually the worst thing you can do.

2. How Companies Use Twitter, Facebook And LinkedIn To Hire And Fire Employees [INFOGRAPHIC]

Last month the FTC gave its approval to a new start-up that runs social media background checks on potential employees, who can now scan through your Facebook updates, photos, videos and groups, plus anything you’ve contributed on Twitter, LinkedIn, and even YouTube. It’s not a free for all – they’re looking for specific ‘red flag’ criteria, such as racist remarks or signs of illegal activity, as well as positive behavioural examples, like charity work. They can search back as far as seven years. Bottom line? Keeping your social media presence clean has never been so important.

3. 5 Clues That You’re Reading Twitter Spam

Twitter has seen a spate of spammy, scammy tweets proliferate through its network lately. It’s a good idea to arm yourself with a solid defense against these type of tweets, so you don’t accidentally click on a scammer’s link and find yourself embroiled in a battle against malware. We’ve got five clues that you’re reading Twitter spam, so you can avoid being caught in the net.

4. What Is The Real Cost Of Social Media? [INFOGRAPHIC]

The benefits of social media are well-documented, but there are costs involved – financially, plus time and effort – that aren’t immediately apparent. As anyone can set up accounts on Twitter and Facebook (easily, and for free), the size of the necessary investment, particularly over the longer term, can be deceptive. With staff costs, advertising and other fees, it quickly adds up.

5. HOW TO Use A Twitter List To Follow Influencers

Lists are one of the most potentially powerful features of Twitter, but they’re not used to their full potential, largely because Twitter itself hasn’t maximized on this feature. However, this doesn’t mean you can’t harness Twitter lists to work for you. Here’s how to use lists to monitor influencers in your niche, so you can stay on top of the news, trends, and topics that affect your brand.

6. 10 Ways To Build A Large, Quality Following On Twitter

While we’ve said many times that follower count means less on Twitter than influence, followers are still an integral part of a successful Twitter presence. If you’re looking to grow your follower count in a sustainable, meaningful way, here are 10 tips to get you started.

7. Five (And A Half) Twitter Best Practices [INFOGRAPHIC]

This infographic from NJI Media (their very first) takes a look at the five (and a half) best practices for Twitter, including maintaining visibility, rallying support, supporting your fans, sharing unique content and spreading news.

8. Old Twitter Is Dead, Long Live #NewTwitter

Back in June Twitter started issuing warnings that users still clinging to the old version of the platform – Old Twitter, if you will – were going to be automatically upgraded to New Twitter ‘very, very soon’. Well, brace yourselves, as that time has now come – Twitter has announced that everybody will be upgraded to New Twitter this week.

9. Only Three Editors From The 10 Top Newspapers In The US Are On Twitter

There is a lot of talk about how journalists are embracing Twitter, using it to sniff out new stories, verify facts, find sources, and promote their stories. However, it looks like there is a gap between the on-the-ground journalists and their editor overlords: only three editors of the top 10 newspapers in the United States have Twitter accounts.

10. Social Superhero Top Trumps: Twitter (Spider-Man) vs Facebook (The Hulk) vs Google+ (Silver Surfer)

This absolutely brilliant infographic from Freestyle Interaction takes the major players from the world of social media and converts them into superhero Top Trumps cards. Facebook becomes The Hulk – big, ugly and powerful (but not very friendly) – while Twitter is the faster, more agile Spider-Man, capable of quickly forming large ‘webs’ of connections.

Also this week:

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