Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes 5 social media marketing trends for 2015, a visual that looks at statistics and trends around social media addiction, awesome things brands did on social media in 2014, the eight biggest problems facing social media marketers and the biggest news stories on Twitter in 2014.
Here are our top 10 Twitter stories of the week.
It’s been a huge year for social media, but what can we expect in 2015?
Did you know that there are more than two billion active social media users worldwide, representing a global penetration rate of 28 percent? That’s a huge number. And with it, comes a range of new and unique problems.
2014 was one heck of a year for brands using social media.
More than four in 10 marketing professionals cite lack of in-house resources and skills as the biggest obstacle to achieving social media marketing success, reveals a new study.
Twitter has now firmly established itself as both the source of breaking news and a hotbed of discussion for current affairs and world events, and 2014 was no exception.
Social media has changed the world. But according to one new study, it hasn’t changed the world for the average employee – just one in 25 respondents to a new study said that social networking sites such as Twitter, Facebook or LinkedIn were very important to their job.
How would you describe your engagement style on Twitter? Most people would (if being completely honest with themselves) say “passive.” They don’t reach out or initiate conversations – and this can result in missed opportunities, connections and success.
Social media comes with a pretty steep learning curve. If you’re a brand using these tools for the first time, the wealth of information informing you how to best leverage platforms such as Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube and Slideshare is daunting. There’s so much to read and so much to understand, that it can quickly become overwhelming. Where on earth do you even begin?
Happy New Year to you! Have you made any resolutions?
Katy Perry maintains her position as Twitter’s most-popular individual, with more than 62 million followers.
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(Twitter image via Shutterstock.)