Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes news that Twitter interns earn a monthly average salary of $6,791 per month, a look at the latest teenage and millennial social media user demographics, social media’s role in pre-employment candidate screening, the 2014 state of digital marketing and 7 effective ways to engage on Twitter.
Here are our top 10 Twitter stories of the week.
So you want to work at Twitter? Sounds great, right? Heck, I bet you’d even work there on an internship. And when you consider that the average monthly base pay for an intern at Twitter is $6,791, that sounds like a really, really smart move.
74 percent of 14-18 year-olds and 68 percent of 19-24 year-olds in the U.S. use YouTube, which is above Facebook and significantly more than Twitter, reveals a new study from The Intelligence Group.
Are you using social media to screen candidates for your latest job vacancy, or even before inviting them in for an interview?
What are your digital marketing goals for 2014? According to a recent study, 41 percent of business to business (B2B) marketers cite lead generation as their top priority, ahead of driving sales and improving brand awareness. Conversely, sales is numero uno amongst business to consumer (B2C) marketers, ahead of raising awareness and generating leads.
So you want more engagement on Twitter? Well, first you need to engage. Start by promoting the content of others. Try to be the first to break the news, and be sure to infuse personality into your profile. Ask for retweets (seems crass, but it works), making sure you leave enough space for others to comment.
Twitter is a U.S. company and the States has always been the platform’s rock, accounting for the biggest majority of its users and the most tweets. Indeed, new data from eMarketer reveals that almost 50 million people will use Twitter in the U.S. in 2014, which represents about 15 percent of the population.
In the past 5 years social media growth has exploded around the globe and, as platforms such as Twitter and Facebook expand and begin to increasingly mirror and reflect “real life”, they take on many of the problems of the offline world, too. For example: security. With millions of social media views, updates and registrations taking place literally each and every minute, the potential for identify thieves, hackers and good, old-fashioned burglars to exploit your personal information has never been greater.
Did you know your Twitter behavior falls into one of six categories, depending on how you tweet? A new study from the Pew Research Centre and the Social Media Research Foundation suggests that conversations on Twitter take distinct shape depending on how people reply to and interact with one another – and that most conversations can be categorized into one of six types.
Did you know that 73 percent of Twitter users follow small and medium-sized businesses for updates on products, with 85 percent feeling more engaged with a brand once they starting following them?
So you just got unfollowed on Twitter, huh? That’s too bad. Now, here’s the big question: why?
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(Twitter image via Shutterstock.)