Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes the 50 most influential brands on social media, 7 social media myths (that you probably think are true), news that five in six social messages sent to brands are ignored, Twitter’s new partnership with IBM and a visual that looks at how to increase engagement on Twitter.
Here are our top 10 Twitter stories of the week.
Klout has published its first list of the 50 global brands with the most social influence and engagement.
According to a recent study 83 percent of marketers are still confused about social media marketing, a situation not helped by the sheer amount of misinformation circulating around the web. Here, for example, are 7 social media myths that you may well believe to be true.
Over the past year the number of social messages sent to brands has increased by a pretty staggering 77 percent. More specifically, customers are sending twice as many messages that actually require a response from brands. So: how many of those enquiries are being answered?
Twitter and IBM have formed a global partnership that will allow enterprises worldwide to incorporate Twitter data into their decision-making process via IBM tools.
Did you know that tweets with hashtags receive twice as much engagement as those without?
Having a tough time coming up with things to tweet? Twitter’s real-time nature can certainly inspire stage-fright, especially when you’re faced with coming up with 5, 10 or more tweets per day. Here are 50 ideas for what to tweet when you’re stuck.
Twitter’s third quarter earnings for 2014 are out and the all-important monthly active users (MAU) number is softer than expected, which has sent the stock lower at the time of writing.
Facebook continues to dominate social logins around the globe, with almost three in five now attributable to the social networking giant, reveals the latest data from Gigya.
Facebook’s share of social referral traffic fell slightly in the third quarter of 2014 but the platform still accounts for more than one in five of every social website visit, reports Shareaholic.
In the first quarter of 2011, Twitter posted year-on-year user growth of more than 250 percent. Incredibly, it maintained 200 percent year-on-year increases for another 12 months, through to Q1 2012. But in Q2 2012, Twitter’s user growth percentage fell sharply, and it’s never recovered.
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(Twitter image via Shutterstock.)