This Week On Twitter: 80 Rules Of Social Media, Pinterest vs Twitter, Social Media Crisis Tips

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes the 80 rules of social media, news that Pinterest’s Pin It option significantly outperforms the Tweet This button, 8 tips for managing a social media crisis, a look at how to build your audience on social media and the latest social media user demographics. Here are our top 10 Twitter stories of the week. 1. The 80 Rules Of Social Media [INFOGRAPHIC] So you want to get good at social media? You need to have a plan. A guidebook. A strategy. You need some rules. 2. ‘Pin It’ Button Outperforming ‘Tweet This’ Button By A Factor Of 10 [INFOGRAPHIC] Pinterest is a long-acknowledged leader in the social space in terms of e-commerce, traffic driving, and engagement. But recent data captured in the infographic below by the blog Top SEO Promotions clarifies just how strongly Pinterest has been performing, in contrast to Twitter and even Facebook. 3. 8 Tips For Managing A Social Media Crisis [INFOGRAPHIC] The key word in social media is social. As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty. But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens? 4. How To Build Your Audience On Social Media [INFOGRAPHIC] Did you know that a recent study showed that 80 percent of marketers say that social content has been a primary factor in generating exposure for their business? So, here’s the million dollar question: how do you build your followers and fans on platforms such as Twitter and Facebook? 5. Social Media User Demographics: Kids Are From Facebook, Adults Are From Pinterest [INFOGRAPHIC] News flash: different generations use social media differently. Indeed, while 81 percent of teens and 72 percent of adults are active on at least one social networking site, teenagers are far more likely to use Facebook (94 percent) than older users (67 percent), whereas folks aged 19 or over are 15 times more likely to be active on Pinterest than 13-18 year-olds. 6. Social Media User Demographics: Kids Are From Facebook, Adults Are From Pinterest [INFOGRAPHIC] News flash: different generations use social media differently. Indeed, while 81 percent of teens and 72 percent of adults are active on at least one social networking site, teenagers are far more likely to use Facebook (94 percent) than older users (67 percent), whereas folks aged 19 or over are 15 times more likely to be active on Pinterest than 13-18 year-olds. 7. The State Of Digital Marketing In Sports [INFOGRAPHIC] Digital marketing and relatively new mediums such as Twitter and Facebook have revolutionised how brands of all shapes and sizes across almost every industry in every major region around the world attract and engage with customers and prospects to drive website footfall and sales, and the business of professional sports is certainly no exception. 8. How Do Social Networks Compare To The Global Economy? [INFOGRAPHIC] Pound-for-pound, how do social networks compare to the economies of countries around the world? Well, Facebook has more than one billion registered users, which is not far off the population of India. Facebook’s revenues are roughly on a par with the GDP of Guinea, and its revenue per employee is comparable to the per capita GDP of Kuwait. 9. New Twitter Feature: Tweet Conversations Are Now Threaded Together The real-time, global, public conversations that take place on Twitter are now much easier to discover and follow. Twitter has rolled out an update that threads tweets together that are part of the same conversation. 10. 63% Of Brands Have Multiple Twitter Accounts, Compared To 7% In 2011 Recently, we looked at data from Brandwatchthat surveyed 253 top brands in the U.S. and U.K., discovering that two thirds had multiple accounts on Twitter. Let’s take a closer look at that stat, below. Did you know we have a newsletter? Sign-up to receive a daily digest of all things Twitter, sent straight to your inbox. Click here to sign up for the AllTwitter Newsletter. (Twitter image via Shutterstock.)

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This Week On Twitter: 80 Rules Of Social Media, Pinterest vs Twitter, Social Media Crisis Tips

Shea Bennett

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