Top 10 NextGen Buzzwords that Already Suck

“Buzzword Bingo” is a game all flacks must learn to play during board meetings, conference calls and staff round-ups with that one brown noser in the group. Phrases we all know and detest like “Move the needle,” “Low-hanging fruit” and “110 percent” are enough to make us all swear off PR and move to something with a less challenging vernacular like politics or some such.

In the year of our sweet baby Jesus 2013, there are new buzzwords that are already starting to make the hair on my neck stand at attention and cause me wondering just how far I can push my allergy to certain foods without falling into a coma.

I’m

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in