Social video has been on the rise this year, with more brands turning to sites like YouTube to get their brand messages out than ever before. Unruly Media has compiled a list of the top 10 most shared social video brands of 2012, based upon the number of shares each brand’s social video campaigns attracted on Facebook, Twitter and the blogosphere. Together, these brands accounted for over 36 billion shares!
The 2012 chart features some of the same brands as last year, including Google, Nike, DC Shoes, and Volkswagen. Volkswagen topped the chart last year, thanks to their viral Super Bowl ad, ‘The Force’, but has dropped nine places this year to tenth place. This year Google has topped the charts with over 5.8 million shares, thanks to the success of campaigns including ‘Project Glass’. Nike comes in at a close second, with 5.4 million shares.
A number of new brands have joined the ranks of the most shared social video brands this year as well, including TNT, thanks to their hit viral video ‘A Dramatic Surprise On A Quiet Square’, Coca-Cola, Abercrombie & Fitch, thanks to their Call Me Maybe parody, Samsung, and P&G.
Unruly co-founder Sarah Wood told Greg Jarboe of ReelSEO, “The Unruly 2012 Social Video Share Index is the definitive chart for measuring a commercial brand’s social video success as it’s based purely on sharing activity rather than views and subjective criteria. This is the content that people are choosing to share. Savvy brands are no longer creating content to merely watch their YouTube view counter tick up; they’re measuring who’s sharing the content, what they’re saying, and how it’s impacting brand metrics.”
Check out Unruly’s Top 10 below and let us know what you think. How many of these brands’ videos did you share this year?
Megan O’Neill is the resident web video expert here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.