Dior’s new ad featuring decade-long spokeswoman Charlize Theron grabs the top spot in this week’s Adweek/VidIQ top 10 branded YouTube chart, showing that celebrity endorsements still go a long way for luxury marketers.
The 50-second video pushes the J’adore fragrance and shows Theron climbing up a rope in an elaborately decorated building. Once she reaches the top, she climbs through a skylight to the roof, where she's greeted by a skyline of gold buildings.
Theron’s appearance in the ad marks the actress's 10th year as a spokeswoman for Dior.
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