Top 10 Branded Videos: GoPro Shows It Doesn't Need Jaw-Dropping Footage to Create Buzz

These kooky owls are enough

It's well-known that GoPro's products market themselves, filming jaw-dropping footage around the world that online viewers can't seem to get enough of. But a new clip on this week's Adweek/VidIQ top branded video chart shows the brand doesn't necessarily need over-the-top or interesting scenery to build online buzz. It just needs a pair of owls and some music.

GoPro uploaded "Owl Dance-Off" on Feb. 6, and the clip has amassed 3.59 million YouTube views and more than 9,900 Facebook shares, giving it the No.

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