Ben & Jerry's has a fun twist to show you where its products come from. The ice cream brand grabs a spot on this week's Adweek/VidIQ top branded video chart with a short clip that uses the letters found on labels of ice cream—employing what's called the cut-up technique in art circles—to explain the brand's fair trade ingredients.
The South Burlington, Vt.-based brand's video is 19 seconds long, and has been viewed 2.5 million times since it was uploaded on Dec.
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