Tools Round Up: Ketchum, Vocus, Gleanster, and more

Ketchum has launched the Well-Connected Checkup, a research tool that identifies a brand’s health and wellness traits, such as competitive strengths and weakness. The information is meant to help brands assess their influence in the space and with target audiences.

Vocus has introduced its Winter ’11 product platform, which includes on-screen filtering of results, analytics dashboards that can be customized, and distribution enhancements through the new PRWeb platform.

Gleanster, a site providing market research and analysis for tech-enabled companies, has launched.

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