Too Many Promotional Brand Posts Drive Users Away (Report)

Social media users are quick to unfollow brands that post too much promotional or irrelevant content, or those who simply tweet too much.

Without an audience, a business’ social media presence is nothing but a waste of time. We spend a lot of time focusing on retention and engagement but rarely think about the behaviors that drive users away. A survey from Sprout Social explores how social media users feel about brand posting habits, and ultimately why they unfollow.

graph-embarrassment@2x

Sprout Social surveyed more than 1,000 users across Facebook, Instagram and Twitter, examining brand posting trends like casual language, posting promotions and posting too frequently.

Most of the survey participants indicated that the most annoying thing brands can do on a social account is post too much promotional content.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in