Fallon's First Month: 120M+ Social Media Impressions
Forget Nielsen. The company that matters when it comes to The Tonight Show Starring Jimmy Fallon is the one called RelishMIX.
Per a report by AP television writer David Bauder, Fallon is not just topping the other Jimmy in traditional metrics, but also in the all-important social media counted sphere:
During his first month, Fallon generated more than 120 million YouTube views, Twitter mentions and Facebook posts, the research firm RelishMIX said. That’s more than double Kimmel, who had 57 million in the same social media metric.
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