If you’ve always wanted to break into advertising, your chance has arrived, as long as you can come up with a creative 30-second spot for LendingTree‘s new online-budgeting and financial-management tool, MoneyRight.
Tongal, which describes itself as “a creative crowdsourcing site,” will offer a $10,000 prize to the winners of its contest on behalf of LendingTree: $2,000 to whoever comes up with the best text entry of up to 250 characters; $7,000 to whoever comes up with the best 30-second video based on any of the top five concepts; and $1,000 to whoever who can view the video submissions and predict the winners.
Tongal said the concept-phase submission deadline is Sept. 14, with winning concepts to be announced Sept. 17 and video submissions to be accepted until Oct. 19.
Tongal’s press release announcing the contest opened with a quote from Don Draper, the lead character in AMC’s Mad Men:
You are the product. You, feeling something. That’s what sells. Not them. Not sex. They can’t do what we do. And they hate us for it.