How Brands Can Take Part in Worldwide InstaMeet 11

With Worldwide InstaMeet 11 coming up this weekend, Instagram provided an example of how brands can take advantage of the event.

TomsInstaMeetWith Worldwide InstaMeet 11 coming up this weekend, Instagram provided an example of how brands can take advantage of the event.

In a post on the Instagram for Business blog, the Facebook-owned photo- and video-sharing network spotlighted an effort last year by shoe company Toms and Los Angeles-based photographer Pete Halvorsen, in which Instagram users from the Los Angeles area gathered at the Toms flagship store in Venice Beach, Calif., to shoot photos and clean up trash in the area.

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